Praxis Academy
Home › Platform Administrator › Sales and Marketing Applications

Platform Administrator practice questions: Sales and Marketing Applications

Sales and Marketing Applications is 10% of the Salesforce Certified Platform Administrator exam. It covers leads, conversion, campaigns, products and price books. Try these 11 free questions, then open each answer to see why every option is right or wrong.

01

Two sales teams in your company must each see a different set of Opportunity Stage values. What is the right way to show each team its own stages?

  1. Change field-level security on the Stage field of Opportunity.
  2. Give each team its own page layout.
  3. Add more values to the Opportunity Stage picklist.
  4. Create two sales processes and map each one to the relevant profiles.
Show answer

Answer: D

A. Change field-level security on the Stage field of Opportunity.Field-level security only shows or hides the whole field; it cannot filter individual picklist values.
B. Give each team its own page layout.Page layouts arrange fields and sections; they do not decide which picklist values appear.
C. Add more values to the Opportunity Stage picklist.Adding values to the master picklist makes them available to everyone, not to one team.
D. Create two sales processes and map each one to the relevant profiles. ✓Correct. A sales process holds a specific set of Stages, and you assign each process to the right users through record types and profiles.

Why: Stage values shown to a user come from the sales process tied to the record type, and record types are assigned by profile. Two sales processes let each team see only its own stages.

02

You added a Stage value to Opportunity, but users cannot pick it. What do you do?

  1. Change field-level security on Stage.
  2. Edit the page layout to include the new value.
  3. Add the new Stage as a selected value in the relevant sales processes.
  4. Check that field-level security shows Stage as visible.
Show answer

Answer: C

A. Change field-level security on Stage.FLS affects the whole field, not single values.
B. Edit the page layout to include the new value.Page layouts do not control individual picklist values.
C. Add the new Stage as a selected value in the relevant sales processes. ✓Correct. Sales processes hold the visible stages.
D. Check that field-level security shows Stage as visible.FLS visibility does not filter values.

Why: Which stage values are visible comes from the sales process, so the value must be added there.

03

Reps at Starlight Solar skip key data while moving deals through stages. Management wants required data captured per stage without blocking backward moves. Which three configurations help? (select 3)

Choose three.

  1. Validation rules that require specific fields depending on the current stage.
  2. Mark key fields required on the page layout.
  3. Turn on CPQ Guided Selling for all profiles.
  4. Set up Opportunity Path to highlight key fields and guidance for each stage.
  5. Create an autolaunched flow that reverts the stage when fields are empty.
Show answer

Answer: A, B, D

A. Validation rules that require specific fields depending on the current stage. ✓Correct. Rules can be conditioned on the stage.
B. Mark key fields required on the page layout. ✓Correct. Layout requirements prevent saving without entry.
C. Turn on CPQ Guided Selling for all profiles.CPQ Guided Selling relates to quoting products, not data capture.
D. Set up Opportunity Path to highlight key fields and guidance for each stage. ✓Correct. Path shows key fields and guidance by stage.
E. Create an autolaunched flow that reverts the stage when fields are empty.Auto-reverting would frustrate reps and is unnecessary.

Why: Stage-aware validation rules, required fields on the layout and Path guidance together push reps to capture the data. Reverting stages by flow is heavy handed.

04

Titan Manufacturing reps cannot tell which deals will close. Management wants AI scoring and risk insights on opportunities. What should the admin set up?

  1. Einstein Opportunity Scoring
  2. Einstein Activity Capture
  3. Einstein Lead Scoring
  4. Einstein Search Personalization
Show answer

Answer: A

A. Einstein Opportunity Scoring ✓Correct.
B. Einstein Activity CaptureActivity Capture syncs emails and events.
C. Einstein Lead ScoringLead Scoring scores leads, not opportunities.
D. Einstein Search PersonalizationSearch Personalization tailors search results.

Why: Opportunity Scoring gives each open opportunity a predictive score with insights.

05

Starlight Energy leadership wants emails to the executive board when a prospective contract exceeds $1,000,000 with probability over 80%. Which feature?

  1. Guidance for Success
  2. Similar Opportunities
  3. Einstein Next Best Action
  4. Big Deal Alerts
Show answer

Answer: D

A. Guidance for SuccessGuidance for Success shows tips on records.
B. Similar OpportunitiesSimilar Opportunities finds comparable deals.
C. Einstein Next Best ActionNext Best Action recommends actions.
D. Big Deal Alerts ✓Correct.

Why: Big Deal Alerts send email when an opportunity meets amount and probability criteria.

06

A sales manager wants reps to inspect this month's closing deals in a visual pipeline and drag cards between stages. What should the admin set up?

  1. An opportunity list view filtered to this month, used in Kanban view.
  2. A daily emailed pipeline report.
  3. A dashboard with gauges.
  4. Sales Console with a tab per deal.
Show answer

Answer: A

A. An opportunity list view filtered to this month, used in Kanban view. ✓Correct.
B. A daily emailed pipeline report.Emails are static.
C. A dashboard with gauges.Gauges do not update stages.
D. Sales Console with a tab per deal.Tabs do not give a board view.

Why: Any opportunity list view can be switched to Kanban for drag-and-drop stage updates.

07

Crestview created a custom picklist InvestmentTier on Lead and wants it to populate a corresponding Opportunity field at conversion. Which two things must be verified? (select 2)

Choose two.

  1. An active record-triggered flow handles the transfer.
  2. A custom picklist field exists on Opportunity.
  3. The field is universally required on the Lead layout.
  4. The Lead field is mapped to the Opportunity field in lead field mapping.
Show answer

Answer: B, D

A. An active record-triggered flow handles the transfer.No flow is needed.
B. A custom picklist field exists on Opportunity. ✓Correct.
C. The field is universally required on the Lead layout.Requiredness does not transfer data.
D. The Lead field is mapped to the Opportunity field in lead field mapping. ✓Correct.

Why: A compatible target field must exist and be mapped in lead conversion field mapping.

08

Titan Marketing runs a trade show campaign with three sub-campaigns and wants totals for responses and won revenue on the parent. How should it be structured?

  1. A campaign hierarchy with sub-campaigns under the parent.
  2. A roll-up summary on Opportunity referencing Campaign.
  3. A custom master-detail junction between campaigns.
  4. Custom metadata types for each sub-event.
Show answer

Answer: A

A. A campaign hierarchy with sub-campaigns under the parent. ✓Correct.
B. A roll-up summary on Opportunity referencing Campaign.Roll-ups go on the master object, not Opportunity.
C. A custom master-detail junction between campaigns.A junction object is not needed.
D. Custom metadata types for each sub-event.Metadata types do not aggregate data.

Why: Campaign hierarchies aggregate child campaign metrics on the parent.

09

Zenith Global reps work with the same Solutions Engineer and Legal Advisor, who should be added with Read/Write to each new Account the rep creates. Which feature?

  1. Role hierarchy auto-sharing nodes
  2. Custom account-user junction objects
  3. Default account teams on user settings
  4. Criteria-based sharing rules
Show answer

Answer: C

A. Role hierarchy auto-sharing nodesHierarchy shares upward only.
B. Custom account-user junction objectsCustom junctions are unnecessary.
C. Default account teams on user settings ✓Correct.
D. Criteria-based sharing rulesSharing rules do not add team members.

Why: Default account teams define predefined members and access added to accounts a user creates.

10

Titan Systems has six teams, each a fixed trio: Account Executive, Systems Engineer and Legal Specialist. All three should be added with access to every new Account a member creates. Which feature?

  1. Manual sharing on each account
  2. Opportunity splits
  3. Account teams with a default account team
  4. Queues owning accounts
Show answer

Answer: C

A. Manual sharing on each accountManual sharing does not scale.
B. Opportunity splitsSplits divide credit on opportunities.
C. Account teams with a default account team ✓Correct.
D. Queues owning accountsQueues cannot own accounts.

Why: Default account teams automatically add the defined members with set access.

11

A rep converts a qualified Lead. Which two standard records can be created in the conversion? (select 2)

Choose two.

  1. Campaign
  2. Account
  3. Contact
  4. Case
Show answer

Answer: B, C

A. CampaignCampaigns are not created.
B. Account ✓Correct.
C. Contact ✓Correct.
D. CaseCases are not created.

Why: Lead conversion creates an Account and a Contact, and optionally an Opportunity.

Find out if you're ready to pass

Take the free Platform Administrator diagnostic: 20 questions, no account needed. Then unlock all 320 questions, full practice exams and the study guide.

Start the free diagnosticSee plans

Other sections of this exam