Ahead of a Service Cloud rollout at an outdoor gear company, the business analyst must find out why support agents average 14 minutes per case resolution, almost twice the industry benchmark. Which elicitation technique should the BA apply FIRST to uncover the root cause?
- Survey every customer service agent and ask them to rank their biggest pain points.
- Run a JAD workshop with the customer service manager and the IT team to design the desired future state.
- Shadow individual agents while they resolve live cases to see how they actually work.
- Read the current case management documentation and standard operating procedures.
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Answer: C
Why: When the goal is to diagnose a specific operational inefficiency, observation (shadowing) comes first because it shows what people really do rather than what they report. Surveys suit broad opinion gathering and JAD workshops suit future-state design.